Brand and Style Guides


HCPF Brand Kit

Department Brand Guide

The purpose of this guide is to ensure that all state agencies and our partners who use branded materials for the Colorado Department of Health Care Policy & Financing (HCPF) and our programs, including Health First Colorado (Colorado’s Medicaid program) and Child Health Plan Plus (CHP+), do so in a consistent manner.

HCPF Member Communications Standards

Member Communications Standards

This guide uses industry best practices for plain language and person-centered design. The guide is intended for HCPF staff and partners who draft member communications.


Brand Request Form

This form is for organizations requesting to use the HCPF, Health First Colorado, or Child Health Plan Plus (CHP+) logos in their communications. Once we have the relevant information we will respond with all you'll need to use our branding appropriately.